Sometimes it takes a bit more than smart copy and hard work to keep your job and move up the ladder. Here are a few tips:
1. No cliches or jargons please - Do not follow the conventions or what others have set to follow, per se.
2. Use 'polished' terms or words that add that extra 'finesse' to whatever it is that you are doing [eg: Say 'Approach Note' instead of 'Plan'; 'Concept' instead of 'Idea']
3. When you present something, package it differently, better still, add a flourish [Whether it is verbal or written] - Eg. For a logo demo, include a rationale and put it up as a powerpoint presentation; When you come up with a brand name, put on an accent (anglicized) - it makes it sound good.
More tips coming soon....